Data Scientist, Marketing

What You'll Do

• Develop and own end-to-end measurement frameworks and attribution models to evaluate the effectiveness of Figma's marketing investments across the full funnel, channels, and regions.
• Partner with stakeholders across Brand Marketing, Email, Lifecycle, Demand Gen and Research teams to define success metrics, uncover insights, and drive data-informed decision making.
• Develop and apply statistical and machine learning models to solve key marketing challenges, including audience targeting, creative effectiveness, customer engagement, and campaign performance measurement.
• Assess the incremental impact of marketing investments across channels to inform budget allocation and growth strategies.
• Build dashboards, reporting frameworks, and analytical tools that help stakeholders understand brand performance and business impact.
• Translate complex analyses into clear recommendations for marketing leaders and executive stakeholders.
• Drive foundational improvements in data quality, measurement infrastructure, and reporting capabilities across the marketing organization.
• Identify new opportunities to improve marketing effectiveness and influence strategic planning through data-driven insights.

Requirements

• 5+ years of experience in Data Science, Marketing Analytics, or a related analytical role, supporting Marketing teams and measuring large-scale investments.
• Strong foundation in statistics, experimentation, causal inference, and working with survey or qualitative research data.
• Advanced proficiency in SQL and experience using Python, R, or similar tools to conduct analysis and build scalable measurement solutions.
• Demonstrated ability to communicate complex analyses clearly to senior non-technical stakeholders, with a track record of influencing decisions in cross-functional environments.

Preferred Qualifications

• Experience with marketing mix modeling, multi-touch attribution, or incrementality testing.
• Familiarity with data visualization tools such as Tableau, Looker, or similar.

Pay Transparency

Pay Transparency Disclosure

If based in Figma’s San Francisco or New York hub offices, this role has the annual base salary range stated below.

Job level and actual compensation will be decided based on factors including, but not limited to, individual qualifications objectively assessed during the interview process (including skills and prior relevant experience, potential impact, and scope of role), market demands, and specific work location. The listed range is a guideline, and the range for this role may be modified. For roles that are available to be filled remotely, the pay range is localized according to employee work location by a factor of between 80% and 100% of range. Please discuss your specific work location with your recruiter for more information.

Figma offers equity to employees, as well a competitive package of additional benefits, including health, dental & vision, retirement with company contribution, parental leave & reproductive or family planning support, mental health & wellness benefits, generous PTO, company recharge days, a learning & development stipend, a work from home stipend, and cell phone reimbursement. Figma also offers sales incentive pay for most sales roles and an annual bonus plan for eligible non-sales roles. Figma’s compensation and benefits are subject to change and may be modified in the future.

Annual Base Salary Range: $140,000 — $348,000 USD

Equal Opportunity

At Figma we celebrate and support our differences. We know employing a team rich in diverse thoughts, experiences, and opinions allows our employees, our product and our community to flourish. Figma is an equal opportunity workplace - we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity/expression, veteran status, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

We will work to ensure individuals with disabilities are provided reasonable accommodation to apply for a role, participate in the interview process, perform essential job functions, and receive other benefits and privileges of employment. If you require accommodation, please reach out to accommodations-ext@figma.com. These modifications enable an individual with a disability to have an equal opportunity not only to get a job, but successfully perform their job tasks to the same extent as people without disabilities.

Examples of accommodations include but are not limited to:

• Holding interviews in an accessible location
• Enabling closed captioning on video conferencing
• Ensuring all written communication be compatible with screen readers
• Changing the mode or format of interviews

To ensure the integrity of our hiring process and facilitate a more personal connection, we require all candidates keep their cameras on during video interviews. Additionally, if hired you will be required to attend in person onboarding.

By applying for this job, the candidate acknowledges and agrees that any personal data contained in their application or supporting materials will be processed in accordance with Figma's Candidate Privacy Notice.